Radio Release – Case Study

Radio Release™ Australia’s leading provider of radio news releases.

This very successful company continues its upward path with a growing list of loyal blue chip clients. To learn more about their business click on the image below and go directly to their website.


We worked in consultation with Radio Release to build a relevant, time saving, flexible, scalable and low maintenance content management system based solution.

The system has been live since 2009 and continues to operate to the highest standards required by the company. The system has been used extensively to produce and distribute hundreds of radio news releases reliably and successfully for a wide range of high profile clients.

Our solution has allowed Radio Release to upscale their operations and accomodate media announcements from some of Australia’s largest corporations, government agencies, non-profit, sporting and community organisations.

In fact, Radio Release openly promotes the system VicBusiness designed as a fundamental aspect of their service. From their website:

Not resting on this success, Radio Release took another major step forward in 2009 by
launching a brand new, state-of-the-art Release Management System (RMS).

This upgraded system provides clients with even greater levels of service and accountability,
plus newsrooms receive even more timely and reliable delivery of Radio Release content.

Key elements of the system include:

  • Release Creation & Management
  • Release Publication and Distribution
  • Campaign Tracking & Reporting
  • User Management
  • Radio Station Management
  • Administrative Management
  • Supplementary Release Management
  • System & User Email Alerts.

Just like Radio Release, VicBusinessIT can assist your business, large or small, to meet its unique needs and reach its full potential, all within a workable budget.

For technical details on coding standards, source control management etc please call us.